ADVERTISING
 
Monday, March 27   Sign in or Register
 
Evangelical Focus
 
Flecha
 
ADVERTISING
 
 
FOLLOW US ON
  • Twitter
  • Facebook
  • Google +
  • Instagram
  • Soundcloud
 

Newsletter
Newsletter, sign up to receive all our News by email.
 
 

POLL
Faith at the workplace
Do you agree with the EU Court of Justice that religious and political symbols can be banned at the workplace?




SEE MORE POLLS
 

 
TOP 10 MOST VIEWED



Germany
 

Aldi: “Why do we celebrate Easter?”

“Christians around the world celebrate the resurrection of Christ, the Son of God”, the German supermarket chain explains in a booklet distributed to children.

AUTHOR Evangelical Focus BERLIN 24 MARCH 2016 13:25 h GMT+1
aldi, easter, germany, jesus, resurrection, cross Two of the pages of Aldi's booklet on Easter.

“More than 2,000 years ago, when Jesus lived, many went to Jerusalem every year to celebrate the Jewish Passover festival. Jesus was a Jew, so he also arrived to Jerusalem, the day known as Palm Sunday.”



This is how the international supermarket chain Aldi defines one of the days of the Easter Week.



 



Aldi's Easter booklet front page.

In a booklet distributed to their clients in the weeks before Easter. In its front page, it says: Easter easily explained”, asks “why do we celebrate Easter?” and explains the booklet is “for our little costumers”, the children.



“Some women on Easter Sunday went to find the grave, they saw that the stone had been rolled away and the grave was empty. Suddenly, and angel appeared and told them about Jesus’ resurrection. The resurrection of Jesus from the dead is what is celebrated on Easter Sunday”, the text reads.



It follows: “Easter Monday goes back to a fact described in the Gospel of Luke. Three days after Jesus was crucified, two disciples were on their way to Emaus, and although they did not recognise him in the beginning, they later understood it was Jesus. They went back to Jerusalem and informed others about Jesus’ resurrection.”



The booklet has been distributed in the supermarkets of the south of Germany.



 



One of the pages of the booklet.



After explaining the biblical view, it also includes references to the meaning of the Easter rabbits and eggs.



You can see the PDF version on Aldi's website. The texts of the “Easter easily explained” booklet are also in a HTML website-format, here.



 


 

 


0
COMMENTS

    If you want to comment, or

 



 
 
YOUR ARE AT: - - Aldi: “Why do we celebrate Easter?”
 
ADVERTISING
 
 
 
AUDIOS Audios
 
Israel, the UN resolution and the long conflict Israel, the UN resolution and the long conflict

Shira Sorko-Ram, pastor and journalist in Israel, shares her views and a historical and biblical context on the latest events.

 
Lindsay Brown: Islam and the Gospel in Europe Lindsay Brown: Islam and the Gospel in Europe

Is the arrival of thousands of Muslims to Europe a threat to Christianity? What is the growth of evangelical churches in Eastern and Southern Europe? An interview with theologian and Lausanne Movement representative Lindsay Brown.

 
Giovanni Traettino: “Pope Francis is my brother in Christ” Giovanni Traettino: “Pope Francis is my brother in Christ”

Evangelical Focus asked the well-known Pentecostal pastor about his “open” approach to Roman Catholicism. Traettino defended his position about ecumenism during the Italian Evangelical Alliance 2016 assembly (8-9 April, Rome).

 
Efraim Tendero: Relationship with Roman Catholicism and other current issues Efraim Tendero: Relationship with Roman Catholicism and other current issues

The World Evangelical Alliance Secretary General participated in the Italian Evangelical Alliance assembly (Rome, 8-9 April). In this interview with Evangelical Focus, Bp Tendero talks about the need to listen to local churches and to face challenges like the refugee crisis and climate change. 

 
Thomas Bucher: Vision of the EEA Thomas Bucher: Vision of the EEA

Influence in society, evangelical identity and projects in Europe. An interview with Thomas Bucher, secretary general of the European Evangelical Alliance.

 
Evi Rodemann: Youth and mission Evi Rodemann: Youth and mission

“We want to see the youth not just being equipped, but also being multipliers”, Evi Rodemann director of Mission-Net. The European Congress took place in Germany from December 28 to January 2.

 
Greg Pritchard: European Leadership Forum Greg Pritchard: European Leadership Forum

Pritchard explains the vision of ELF, comments on the 2015 event in Poland and reflects on what it means to have an "evangelical identity".

 
Pablo Martinez comments on Evangelical Focus’ launch Pablo Martinez comments on Evangelical Focus’ launch

Author and international speaker Dr Pablo Martínez discusses the main challenges in Europe nowadays and hopes Evangelical Focus will be a useful tool to help build bridges between churches and society.

 
PICTURES Pictures
 
‘Reconciliation’ in the Basque Country ‘Reconciliation’ in the Basque Country

Bilbao hosted the Spanish Evangelical Alliance's annual meeting (assembly). Politicians, professors and evangelical representatives shared views on social reconciliation. The theme was also analysed from a theological perspective and in workshops. 

 
WPF17: A look at the world’s current issues WPF17: A look at the world’s current issues

A selection of pictures of World Press Photo 2017.

 
‘Progress of Europe, deeply connected to Bible’ ‘Progress of Europe, deeply connected to Bible’

Indian author Vishal Mangalwadi spoke about how the biblical worldview shaped the West. 300 professionals attended annual GBG meeting on faith and work in Cullera (Spain). Photos: J.P. Serrano, S. Vera.

 
Impressions of Lausanne's #ylg2016 Impressions of Lausanne's #ylg2016

Around 1,000 young Christian leaders from 150 countries are participating in the 2016 Lausanne Younger Leaders Gathering, to reflect on global mission.

 
“Spain, we pray for you” “Spain, we pray for you”

Hundreds of evangelical Christians from many denominations marched in Madrid (Spain) to pray for their city, the authorities and asking God to bring hope to its society. Many gathered in other cities on June, 11.

 
VIDEO Video
 
How does erotic love feature in the Bible? How does erotic love feature in the Bible?

Richard Winter, Psychotherapist and Professor Emeritus of Covenant Theological Seminary, answers the question.

 
Proverbs 31 Proverbs 31

A powerful video recites Proverbs 31:10-31, from the Bible. Produced by World Relief. 

 
‘You are a… Christian?’ ‘You are a… Christian?’

A clip by Tracey Ullman's Show (BBC, in the UK) gives a humorous approach to how Christians are perceived in the labour market.

 
What historical obstacles do European missionaries need to overcome? What historical obstacles do European missionaries need to overcome?

Teaching Director of Youth for Christ in Sri Lanka Ajith Fernando answers the question.

 
You-To live-How? You-To live-How?

The Roldan Camacho are a Spanish couple with deafness. They tell us how the whole family experiences everyday life through sign language. A video report by Gabriela Pérez.

 
“Who can help me? I want to become a Christian” “Who can help me? I want to become a Christian”

Nikos Stefanidis of ‘Helping Hands’ in Athens (Greece) shares the story of an Afghan lady who decided to follow Jesus.

 
Philip Yancey interview Philip Yancey interview

An 8-minute interview with Philip Yancey on the role of Christians in a secularised society. Recorded in Madrid, September 2016.

 
An interview with Prof. John Lennox An interview with Prof. John Lennox

New atheism, the definition of "faith", Christianity in Europe, the role of the Bible in mission, and the need to listen more. An exclusive interview recorded at "Forum Apologética" (Tarragona, Spain) in May 2016.

 
 
Follow us on Soundcloud
Follow us on YouTube
 
 
WE RECOMMEND
 
PARTNERS
 

 
AEE
EVANGELICAL FOCUS belongs to Areópago Protestante, linked to the Spanish Evangelical Alliance (AEE). AEE is member of the European
Evangelical Alliance and World Evangelical Alliance.
 

Opinions expressed are those of their respective contributors and do not necessarily represent the views of Evangelical Focus.