In a context of confusion and flashy journalism, rigour becomes a precious value.
Players at the World Cup are not allowed to express religious messages on the field. But Thiago Silva, Neymar and other stars of the Brazilian team used Instagram to thank God.
Under the slogan #IfoundmyKing, Brazilian evangelical churches celebrated the 25th anniversary of the country's biggest religious gathering. Politicians and football players support the march.
The FIFA erased the Brazilian football player's reference to the Christian faith in a video introducing the finalist.