ADVERTISING
 
Saturday, September 22   Sign in or Register
 
Evangelical Focus
 
Flecha
 
ADVERTISING
 
 
FOLLOW US ON
  • Twitter
  • Facebook
  • Google +
  • Instagram
  • Soundcloud
 

Newsletter
Newsletter, sign up to receive all our News by email.
 
 

POLL
Faith and political views
In my church...




SEE MORE POLLS
 

 
TOP 10 MOST VIEWED



Interview
 

“As consumers we need to shop like we care”

“It is still easy to succumb to the powerful marketing and cheap prices of fast fashion”, says Corban Bryant, founder of a fair trade garment company in Nepal.

AUTHOR Joel Forster KATHMANDU 17 MAY 2018 10:03 h GMT+1
Staff workers at ethical manufacturing comany Purnaa promoted the I Made Your Clothes campaign, in Nepal. / Purnaa

Most of us have heard about the unfair working conditions of the people working in the global textile industries.



But, has the awareness caused a change in our buying habits? Do we know who made our clothes? And, are we ready to pay a fair price for what we wear?



Evangelical Focus asked Corban Bryant about some of these questions. He is co-owner of Purnaa a freedom business project started in Nepal five years ago. About 80 full-time jobs have been created by the company and workers form small teams to produce knit tops, handbags, t-shirts and hats.



 



Corban Bryant.

Question. Based on what you’ve seen since you are in the fair trade business, how have perceptions about fair clothes in Europe and other Western countries changed in the last 5-10 years?



Answer. Many people are making choices to buy sustainable apparel and limit their overall consumption by buying higher-quality, longer-lasting, and more versatile items. Environmental sustainability seems to be more at the forefront than ethical labour practices, but both issues are becoming increasingly important to consumers.



Unfortunately, ethical and sustainable options can still be hard to find and are not always readily available, which makes it is easy to succumb to the powerful marketing and cheap prices of fast fashion. There are some great documentaries about this issue, including The True Cost.



 



The company employs more than 80 people, working in small groups. / Purnaa



Q. Millions of people in Western countries have been reached by fair trade campaigns and good media initiatives. How long will it take for this awareness to actually bring a real change in the way we buy our clothes? 



A. The 2013 Rana-Plaza collapse that killed more than 1,100 people in Bangladesh was a pivotal event in the garment industry. The response which spawned Fashion Revolution and other movements created enough momentum to where demand for ethical products is actually something big companies are paying attention to.



Unfortunately, socially and environmentally responsible apparel is still only about 1% of global garment sales, but the trend shows this segment is doubling each year. At that rate, it will take less than 10 years for it to become the majority of the market. 



A key way to join and further this movement is to contact brands (through social media or via mail) with a letter similar to this one. When brands are asked to make their supply chains transparent, it shows them that customers care about the producers and the environment on the other end of the supply chain. 



 



What would be the real price of a bag produced in fair working conditions? / Purnaa



At Purnaa, we see this transparency is something that is very important to our clients. In addition to our custom manufacturing services, we have launched a line of Custom Print Gear offering basic items ready for customers’ printed logos and designs. 



We publish complete lists of where each material input was sourced from. This level of accountability may seem extreme, but we are strongly committed to a transparent supply chain and have put in many hours to ensure we source materials ethically and sustainably, empowering workers throughout the manufacturing chain and protecting the environment from harmful practices. Of course, it’s not enough for just our company to make this change. Fair practices have to be adopted throughout the fashion industry and as consumers we need to shop like we care.  



 



Q. What would you respond to people in Europe that say buying fair trade clothes is too expensive?



A. In some sense, they are right. The fair trade sector must become more professional and invest in capacity to become more competitive. Only when larger companies feel that fair trade supply chains are reliable and efficient can ethically-made products become part of the mainstream and prices come down as items are manufactured at scale. The outdoor apparel industry is moving in this direction.



 



The real cost of a t-shirt.



When we are out shopping for clothes and we see an item that costs surprisingly little, this should be a flag. It is likely cheap because the environment and fair treatment of workers has been disregarded in the making of that product.



At some point, we must morally decide that we cannot justify “a good deal” at the expense of others just because they live in a poor country on the other side of the world.  



 



One of the teams at Purnaa. / Purnaa


 

 


0
COMMENTS

    If you want to comment, or

 



 
 
YOUR ARE AT: - - “As consumers we need to shop like we care”
 
ADVERTISING
 
 
 
AUDIOS Audios
 
Nominal Christianity, a mission field for the church Nominal Christianity, a mission field for the church

An interview with Lars Dahle, of the Steering Committee of the Lausanne Movement Global Consultation on Nominal Christianity held in Rome.

 
Ruth Valerio: A lifestyle that cares about creation Ruth Valerio: A lifestyle that cares about creation

Are Christians called to make a difference in environmental care? What has creation care to do with "loving our neighbours"? An interview with the Global Advocacy and Influencing Director of Tearfund.

 
Kathy Bryan: Online sex trafficking in the USA Kathy Bryan: Online sex trafficking in the USA

“Prostitution is nobody’s dream,  it’s a very traumatic lifestyle”, says Kathy Bryan, director of the Elevate Academy. She mentors former victims.

 
Christians in politics? Christians in politics?

What is the role of Christians serving in politics? An interview with Auke Minnema, the new General Director of the European Christian Political Movement (ECPM).

 
Michael Ramsden: Communicating the Gospel in today’s societies Michael Ramsden: Communicating the Gospel in today’s societies

RZIM International Director Michael Ramsden responds to questions about the secularisation of Europe, the role of Christians in public leadership and the new ‘culture of victimism’.

 
PICTURES Pictures
 
Sharing Jesus with World Cup fans in Moscow Sharing Jesus with World Cup fans in Moscow

A team of Steiger mission is starting conversations about the gospel in the middst of the football celebration in Russia.

 
Analysing current issues in the light of the Bible Analysing current issues in the light of the Bible

At the 2018 Apologetics Forum in Comarruga (Spain), Michael Ramsden, Pablo Martinez, Ruth Valerio and José de Segovia analysed how society and the Bible approach the issues of personal identity, integrity, sexuality, pop culture, and environmental care.

 
European “Bridges to Inclusion” gathering 2018, in Riga European “Bridges to Inclusion” gathering 2018, in Riga

The network of Christian ministries working for the inclusion of people with disabilities, celebrated its tenth continental meeting in Latvia with the participation of 12 countries.

 

 
VIDEO Video
 
How does romantic love change over time? How does romantic love change over time?

Psychatrist Pablo Martínez uses a metaphor to explain how romantic love evolves.

 
‘Mediterráneo’ ‘Mediterráneo’

“Something will change if you have hunger and thirst for justice”, sings Spanish artist Eva Betoret in a song about the refugee crisis.

 
How the loss of universal values led to a loss of civility How the loss of universal values led to a loss of civility

Author Bruce Little: “We have moved from a sense of responsibility to ‘my personal rights’”.

 
Reaching non-Christian ‘Christians’ Reaching non-Christian ‘Christians’

How can we reach those who call themselves ‘Christians’ but have not experienced a conversion to Christ? Forty missiologists and mission practitioners came together for a Lausanne Movement global consultation in Rome.

 
 
Follow us on Soundcloud
Follow us on YouTube
 
 
WE RECOMMEND
 
PARTNERS
 

 
AEE
EVANGELICAL FOCUS belongs to Areópago Protestante, linked to the Spanish Evangelical Alliance (AEE). AEE is member of the European
Evangelical Alliance and World Evangelical Alliance.
 

Opinions expressed are those of their respective contributors and do not necessarily represent the views of Evangelical Focus.