ADVERTISING
 
Sunday, March 24   Sign in or Register
 
Evangelical Focus
 
Flecha
 
ADVERTISING
 
 
FOLLOW US ON
  • Twitter
  • Facebook
  • Google +
  • Instagram
  • Soundcloud
 

Newsletter
Newsletter, sign up to receive all our News by email.
 
 

POLL
Bible literacy
How often do you read the Bible?







SEE MORE POLLS
 

 
TOP 10 MOST VIEWED



Reformation 2017
 

Half a million ‘little Luthers’ sold

It’s the biggest success in Playmobil’s history. Orders come from across the world, they sold 34,000 in the first 3 days.

SOURCES Protestante Digital AUTHOR Evangelical Focus GERMANY 15 NOVEMBER 2016 18:07 h GMT+1
Playmobil Luther The Luther Playmobil. / Playmobil

Almost 500 years ago, Martin Luther started the Protestant Reformation in Germany. However, after all those years, the theologian has not gone out of style. A new Martin Luther Playmobil is already the the most sold figure in the history of the German company.



Playmobil launched this toy on February 6, 2015. A smiling Luther wearing a cloak of the time, and holding a pen and a Bible written in German. It originally was launched as a tourist souvenir to commemorate the 500 years of Protestant Reformation (October 31, 2017).



The accessories of the toy are important in this figure, since Luther focused his life in his "conscience in the light of the Word of God", defying the authority of the Pope and becoming the first one to translate the Bible to the German language.



In the first 72 hours, 34,000 copies of Luther were sold. According to the company, the sales of were "a huge surprise".



 





But it not only was the fastest-selling Playmobil figure, it has also been the absolute best seller in the history of Playmobil, with more than 500,000 copies sold so far.



The Playmobil figure of German Renaissance painter Albrecht Dürer was number one, with 80,000 units sold over 3 years.



A GLOBAL LUTHER

About 95% of the buyers of the toy were initially German. But rapidly people from the US, Italy, Spain, Sweden and many other places showed interest.



The toys are sold mainly at the Nuremberg Tourist Office. From there, they are redistributed to Austria, Switzerland and other parts of  Europe.



However, members of the official Playmobil Collectors Club can also get their "little Luthers", and the popular figure is offered on Amazon.



The 7.5 cm Martin Luther toy was created in cooperation with the German Tourism Center, the Congress and Tourism Center of Nuremberg, and the German Evangelical Church (EKD).


 

 


0
COMMENTS

    If you want to comment, or

 



 
 
YOUR ARE AT: - - Half a million ‘little Luthers’ sold
 
ADVERTISING
 
 
 
AUDIOS Audios
 
Julia Doxat-Purser: 25 years of EEA office in Brussels Julia Doxat-Purser: 25 years of EEA office in Brussels

An interview with the socio-political representative of the European Evangelical Alliance about how evangelical Christians work at the heart of the European Union.

 
Lars Dahle: Nominal Christianity, a mission field for the church Lars Dahle: Nominal Christianity, a mission field for the church

An interview with Lars Dahle, of the Steering Committee of the Lausanne Movement Global Consultation on Nominal Christianity held in Rome.

 
Testimony: Wildfires near Athens Testimony: Wildfires near Athens

Nico Spies, a Christian worker in Athens, gives details about the wildfires in Greece.

 
Arie de Pater: Refugees deserve a fair and efficient process Arie de Pater: Refugees deserve a fair and efficient process

The Brussels representative of the European Evangelical Alliance offers a Christian perspective on the crisis: “We can’t reduce people to just a number that needs to be controlled”.

 
Michael Ramsden: Communicating the Gospel in today’s societies Michael Ramsden: Communicating the Gospel in today’s societies

RZIM International Director Michael Ramsden responds to questions about the secularisation of Europe, the role of Christians in public leadership and the new ‘culture of victimism’.

 
Ruth Valerio: A lifestyle that cares about creation Ruth Valerio: A lifestyle that cares about creation

Are Christians called to make a difference in environmental care? What has creation care to do with "loving our neighbours"? An interview with the Global Advocacy and Influencing Director of Tearfund.

 
PICTURES Pictures
 
‘Small churches, big potential for transformation’ ‘Small churches, big potential for transformation’

Photos of the Spanish Evangelical Alliance’s annual gathering “Idea 2019”, in Murcia. Politicians and church leaders discussed about the role of minorities in society.

 
Bulgaria: Evangelicals ask government to protect religious minorities Bulgaria: Evangelicals ask government to protect religious minorities

Christians rallied in Sofia on November 18 to defend their rights. It is the second Sunday of peaceful demonstrations against a new religion draft law that could severely restrict religious freedom and rights of minority faith confessions.

 
Rallies in Bulgaria: “New bill on religion brings us back to Communism!” Rallies in Bulgaria: “New bill on religion brings us back to Communism!”

Bulgarian evangelicals protested peacefully on November 11 against a draft law which could severely restrict religious freedom of faith minorities. Churches rallied in Sofia and other cities after the Sunday worship services.

 
Photos: #WalkForFreedom Photos: #WalkForFreedom

Abolitionists marched through 400 cities in 51 countries. Pictures from Valencia (Spain), October 20.

 
Photos: Reaching people with disabilities Photos: Reaching people with disabilities

Seminars, an arts exhibition, discussion and testimonies. The European Disability Network met in Tallinn.

 
Photos: Hope for Europe Photos: Hope for Europe

Unity in Diversity is the theme of the conference. Representatives of Evangelical Alliances and many other church leaders gathered in Tallinn (Estonia).

 
VIDEO Video
 
Romania: God’s Word among Roma people Romania: God’s Word among Roma people

Gypsies are one of the largest ethnic minority groups in Romania. According to 2013 estimates, the Roma groups make up 10% of the country's population, accounting for about 1.5 million people.

 
Latin American leaders unite to fight against imposition of gender ideology Latin American leaders unite to fight against imposition of gender ideology

Christian leaders from all over Latin America are concerned about the progress of gender ideology agendas in the region. Many are joining together in public demonstrations and training events.

 
How do fake news spread? How do fake news spread?

Tony Watkins, Coordinator of the Lausanne Media Engagement Network.

 
Lindsay Brown: The encouraging advance of the gospel in Spain Lindsay Brown: The encouraging advance of the gospel in Spain

Church planting, the amount of books authored by Spanish evangelicals and the growth of the Christian student movement in the last decades, are some of the marks underlined by Lindsay Brown.

 
What do Christian communication and science communication have in common? What do Christian communication and science communication have in common?

“As Christians, we also try to communicate a detailed and often slightly technical message”, says Kay Carter, Director of Communications of Tyndale House (UK).

 
Church planting in Strasbourg Church planting in Strasbourg

A video on how evangelicals are planting churches in Strasbourg (France).

 
Christians, resilience and a post-Christian culture Christians, resilience and a post-Christian culture

Lindsay Brown: “The biblical pattern is not one of speed, but of steady sowing and gradual reaping in due course”.

 
 
Follow us on Soundcloud
Follow us on YouTube
 
 
WE RECOMMEND
 
PARTNERS
 

 
AEE
EVANGELICAL FOCUS belongs to Areópago Protestante, linked to the Spanish Evangelical Alliance (AEE). AEE is member of the European
Evangelical Alliance and World Evangelical Alliance.
 

Opinions expressed are those of their respective contributors and do not necessarily represent the views of Evangelical Focus.