Don’t trust the algorithm

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07 JULY 2023 · 12:33 CET

The Evangelical Focus newsletters are free and available every day or once a week. / Photo: EF,
The Evangelical Focus newsletters are free and available every day or once a week. / Photo: EF

At Evangelical Focus we update social media every day, and we like it. Our Twitter, Instagram, Facebook, Telegram and Youtube profiles are there for you to use.

Whether it’s a video interview with an AI expert, news about laws in the European Union, or the latest opinion from our columnists, we post it all on social media.

But as many of our readers will know, being on social media is no guarantee that the contents you’re hoping to see will reach you. In fact, we know from our data that up to 90% of our Facebook followers are not shown much of our news. 

It is the famous algorithm that, with interests that have nothing to do with the producers of news (i.e. us), viralise or hide content based on the changing commercial criteria of the social media platforms.

Don’t trust the algorithm

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Published in: Evangelical Focus - News desk - Don’t trust the algorithm

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